Internet Marketing & Web Presence 101

When the competition is tough and the economy doesn’t look so bright, a change to your marketing mix can make all the difference. Specifically, revamping your business strategy to incorporate online marketing can prove to be a significant investment, one that repays itself over and over again in the long run.

But many entrepreneurs are actually intimidated by the whole spectrum of online marketing. The following are some internet marketing basics to give you a head start:

An Excellent Website

Your website represents your business in the cyber sphere, which is why web design is of immense importance. Poorly designed websites can seriously hinder your efforts of reaching your target audience and meeting business goals, resulting in a loss of leads and revenue. If you already have a website but it’s not generating any leads. then you should consider improving the current design. Incorporate clear call to action, and up-to-date content.

Search Engine Optimization

SEO simply means getting your brand to the top of search engine results. The top spot on Google or Yahoo! is what every business is searching for, and so optimization should be a top priority. Contrary to what most people think, SEO doesn’t require technical expertise, but rather knowledge of keywords and quality link-building. You should spend some time familiarizing yourself with Google updates like Penguin and Panda to learn about the most effective techniques of getting your website to the top. Or if you’re like most business owners or managers, you’ll hire a team like Xplode Marketing to do it. 🙂

Social Media Marketing

Having a well-designed and well-optimized website is not enough. You need to leave your mark on the social network as well. If your business isn’t on any social networking websites, then, forget about finding new leads. Remember that your target audience hanging out on Facebook, Twitter, StumbleUpon, and Digg, and so an effective social media presence is necessary. Social media produces almost double the marketing leads of trade shows and telemarketing. This is amazing stuff. So if you are not already there, start planning your social media marketing strategy today.

Videos and Infographics

Finally, do not forget infographics and videos when executing your online marketing strategy. YouTube receives more than one billion monthly visitors, and people mostly prefer viewing inforgraphics or videos over textual content. The best part is that these multimedia presentations do not cost a fortune and we at Xplode Marketing have a company that specializes in just that.. A simple yet entertaining video of your business can create a buzz that will resound for many weeks to come! Check it out by going to Media Whale

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