Even the Playing Field For Small Businesses

If there is anything that can bring small and medium business enterprises one equal footing with being established, it’s technology. Specifically, the rapid developments in the smartphone industry as well the changing dynamics of the internet have given start-ups and small businesses a legitimate voice. One of the ways in which a small business can boost its online marketing efforts is by incorporating responsive web design.

This is a technical term that design specialists use to indicate a web site that responds correctly when displayed on mobile devices. The viewer is not required to scroll through long lists and menus before finding the actual information being sought, and he gets the exact same experience as if he was using a PC. Responsive web design removes the need for a second website for mobile devices, and instead provides a consistent content to a variety of screen resolutions and device types. I wrote a similar article about last month.

When the consumer can access your website as easily on their smartphone, it allows them greater access to your business. People are not always near a computer, but most people with smartphones carry them all the time. This simply means that you never lose out on a lead.

Other benefits include:


Responsive web design sites are fluid. The website content moves freely across all screen resolutions ensuring that all visitors experience the same thing regardless of the devices they use.


Nowadays, people are always on the go. For email or social media marketers, this poses a challenge since they do not know the right time to reach the customers. However, responsive web design accommodates your customers at their convenience.

Cost Benefits

One website costs less than two, and the savings can be substantial for small businesses. Websites designed only for a mobile device doesn’t offer the advanced navigational techniques, but more significantly they also require the user to maintain two separate web addresses. This can actually force them to leave your business and go to a competitor that has a single responsive website.

SEO Benefits

Responsive web design enhances your search engine optimization efforts by having all your visitors directed to a single site no matter which device they are using.


Finally, as the number of your customers who using mobile devices to access the internet grows, responsive web design will help to accommodate them. Always remember, if you do not integrate responsive web design in your online marketing strategy, you will lose out on a significant chunk of potential customers.

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