This year, tablet sales are expected to exceed the $100 million mark. Not to mention everyone and their cousin has a smartphone. For the average business, the challenge now is to get the message across to a greater market segment that doesn’t just use internet on a standard desktop. And responsive web design is the best way to go about it.
Responsive web design enables your website to fit on every device imaginable. The implications are obvious: everyone has the same browsing experience, regardless of the screen size of their device.
Before moving on, it is important here to clarify that responsive web design isn’t synonymous with mobile design. Responsive sites can be viewed from any laptop, desktop or computer with resolutions of 1920 x 1080, 800 x 600, and 1024 x 768 pixels, while a mobile site is really only designed for a mobile device like a smartphone. Most designers consider shrinking visuals a greater challenge than expanding ones. But the world is changing and designers and developers need to adapt. That’s why you’ll find from this point on we include responsive web design in all of our projects.
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So, what are the major benefits of responsive web design?
Greater Conversion Rates
With a website built with a responsive design, users will have a smoother browsing experience. There will be no redirection, and the use of CSS across devices and unified design will result in a consistent feel. This will have a positive impact on your conversion rates.
Being that, responsive design doesn’t need too many redirects or different websites, updates are easy to develop because you can use only one across the board. Moreover, since the layout remains the same regardless of the size, this helps in building brand loyalty.
A responsive design always helps in boosting search engine optimization. This helps make your website more visible to more people across the internet. In addition, link building becomes simpler and advertising campaigns and redirects all point to a common location. Most importantly, a single responsive website design makes analytics easier.
To sum up, even though the world of web design and internet marketing is highly innovative, responsive web design won’t fade away in the near future. In fact, as the sizes of computers and mobile devices shrink every day, their need becomes all more vital. Although making a website responsive takes time and effort, both developers and users benefit in the long-term. Feel free to give us a call or email us if you have any other questions.