Website traffic is crucially important for any business with an online presence, but encouraging that traffic to take some specific action is a completely different ball game.

If you already have a working, high-traffic website, it’s important to prompt your visitors to take some form of action, like sign up for your email list, buy a product or a service, or reach out through your contact form. 

But how do you achieve all of this? How can you make changes to your website so that your website traffic actually converts?

Understand your audience, and do it well.

Increasing website conversions starts with knowing and understanding your target audience. After all, how can you provide a solution to your audience before figuring out what their specific problems are?

Knowing your audience helps you decide on the appropriate tone and voice to use when stating their pain points, challenges, goals, and desires so it feels like you’ve literally read their minds.

To turn your traffic into valuable visitors:          

1. Show your audience that you understand their problem or pain.
2. Understand their personalities and the various approaches they use when making decisions.
3. Create content that leads them down a path to solve a specific problem.
4. Take a survey of your existing customers to find out what motivated their purchases, their decision-making process, what expectations they had, their experience and any suggestions. 
5. Include a call to action (CTA) button on every page

CTAs are one of the most powerful conversion boosters around. Why? Because when you directly tell a website visitor what do, they are more likely to do it than if you just hope that they figure it out on their own.  A well-placed CTA can drastically boost your website conversions. Try to make them as clear, concise and straightforward as possible. That way, your visitors can better understand your directions and ultimately make a decision.

CTA Tips:

• Button CTAs can boost clicks by up to 45% compared to links.
• Give your CTA buttons a 3D effect to make the page pop.
• Use clear directions. For example, “Sign up now for your free consultation!”
• Add a feedback effect when someone hovers over it.  
• Make your website mobile-friendly

According to Statista, “In 2018, 52.2% of all website traffic worldwide was generated through mobile phones…” Better yet, that number is expected to reach 63.4% in 2019.

That should be enough reason to optimize your website for mobile; Else, some or most of your visitors will likely abandon your site.

Web design websites like Xplode Marketing can help you create a seamless mobile experience for your visitors. Check them out!

Experiment with design elements

You may have noticed a significant drop in conversions, but until you test every design element on your site and measure the results, you won’t know what works and what doesn’t.

You can compare different elements such as:

• Page layouts
• Fonts
• Images
• Videos
• Background colors
• CTA buttons

A/B test these variables and compare them against each other to determine which ones work better.

Use strong, informative headlines

As soon as a visitor lands on your page, they should be able to skim through the site and still learn what you’re about.

To make your site skim-friendly:

• Write shorter paragraphs and include images and list;
• Avoid large chunks of complex text at all costs;
• Make the headlines as informative and compelling as you can.

Verdict

Now that you know the five ways to fine tune your website to increase conversions, don’t hesitate to implement them and stay on top of your game. Good luck!

To meet those demands, there’s an underutilized tactic that you can use to personalize the experience, so your subscribers are more likely to open your emails and engage: email personalization.

Sending personalized emails is the perfect way to authentically reach your unique, individual subscribers. Taking advantage of this approach enables you to provide one-on-one experiences with your audience, which can significantly increase brand engagement.

Moreover, using creative and diversified email personalization methods is also a proven way to foster customer loyalty and appeal to the 75% of consumers that are more likely to buy from a brand that personalizes messages.

Now, it’s important to note that email personalization is more than just inserting a customer’s name into the subject line. Even though that’s a good strategy, you can take personalization way beyond that.

Here are 5 must-know techniques to use personalized emails to boost audience engagement:

1.   Segment your email list

Segmenting your email contacts into specific groups can take your email personalization results beyond the stars. But remember that different contacts have different needs, so it’s ideal to create individual segmented lists so you can develop dynamic content for each audience you want to reach.

The first step to segmenting your email list is to collect relevant data about your subscribers. This can be done through your signup forms when someone wants to receive newsletters or learn more about your brand. There, you can ask your subscribers about their geographical location, age, gender, profession, interests, and so on. You can even use data about their buying history or past email activity.

Afterward, start breaking down your segmented list into even more compact groups. For instance, take your ‘male customers’ list and create a list of ‘male customers from Los Angeles’ that buy from you regularly.

2.   Automate emails based on subscriber behavior

Implementing marketing automation is crucial to sending out behavior-triggered emails to the right subscriber at the right time. A perfect example of this is sending a “Welcome Email” as soon as new subscribers sign up. This email acts as a warm and friendly greeting and tells them what to do next.

You can even send reminder emails, depending on a certain time period. These emails inform a subscriber about a particular event or occurrence, like renew a subscription or complete a purchase on an item that has been sitting in their shopping cart. You can also send birthday greetings as well as emails that focus on re-engaging customers who have been inactive for a while. 

3.   Make your email design responsive

Responsive email design is also aspect of email personalization that cannot be ignored. Keep in mind that your customers are likely viewing your email on different devices (smartphones, tablets, and PCs). Therefore, you need to improve their email experience by making sure that can actually view it on whatever device they choose. Also, when designing your emails, pay keen attention to factors like font size, buttons, email length and the overall layout and fluidity of the content. These factors can either make or break your design.

4.   Add links to your social media profile(s)

If you want to add an extra boost to your email marketing campaign, why not include buttons that direct your audience to your social media profiles? This can drive more traffic to your social channels as well as your website.

You can also upload your subscriber lists from your email to your social channels. That way, you can connect with your subscribers in a more personal way, on more than one platform. Heck, you can even target social ads to active email subscribers to make more of your advertising dollars.

5.   Personalize your landing pages

Landing pages with a personalized call to action can be a powerful way to increase engagement and drive traffic to your site. Your landing pages should directly relate to the content of your email and the interests of your specific segmented list, and should match the look of the overall theme.

Verdict

Email personalization is an all-important tool for increasing audience engagement. Your customers want to feel like they matter to your brand, lest your brand won’t matter to them. By following the techniques above, you can make the email personalization process a breeze.