Goldstar Jewellery has long been recognized for its craftsmanship, global reach, and commitment to excellence in fine jewelry manufacturing. Under the leadership of Michael Lerche, the company has expanded its footprint and adapted to a rapidly changing retail and digital landscape.
We sat down with Michael to discuss how Goldstar continues to innovate and how digital marketing partners like Xplode Marketing help amplify that vision.
Q: Goldstar has been a leader in jewelry manufacturing for decades. How has the company evolved under your leadership?
Michael Lerche:
Goldstar has always been built on precision, creativity, and trust three pillars that don’t change, even as the world does. What’s evolved is how we deliver those qualities. We’ve invested heavily in advanced technologies like 3D wax printing, CAD design, and automated quality control.
But innovation isn’t just technical it’s also cultural. We’ve focused on empowering our teams globally, integrating sustainability into production, and improving transparency from concept to customer. We’re not just making jewelry; we’re building experiences that reflect craftsmanship with conscience.
Q: How does digital transformation play into a traditionally hands-on industry like jewelry?
Michael Lerche:
That’s the exciting part the intersection of artistry and analytics. Traditionally, jewelry is about the tactile the shine, the feel, the story. Today, we also have to translate that magic into pixels and data.
Digital marketing has become crucial for storytelling. Platforms like social media, video, and AR try-on experiences help customers connect emotionally before they ever step into a store. Internally, digital tools streamline everything from production planning to customer insights. So, our transformation is both outward-facing and inward-operational.
Q: The jewelry market is becoming more competitive and transparent. How do you maintain trust and differentiation?
Michael Lerche:
Trust is built on transparency and transparency comes from communication. We share more about our sourcing, sustainability practices, and ethical commitments than ever before.
Consumers today want to know not just what they’re buying, but who they’re buying from. Through digital storytelling and partnerships like Xplode, we can show our customers that every Goldstar piece carries integrity as well as beauty.
Q: Finally, what’s next for Goldstar Jewellery?
Michael Lerche:
The future is about blending legacy with agility. We’ll continue to push boundaries in design, sustainability, and digital engagement.
We’re also exploring new collaborations both within the luxury sector and with technology partners to create smarter, more personalized experiences. And of course, we’ll keep nurturing the partnerships that help us shine brighter, like the one we have with Xplode Marketing.
Our goal is simple: to make brilliance timeless, online and offline.
