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Making sure you rank high in the Major Search Engines.
SEO
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Between 85% to 90% of all web site traffic comes from search engines and directories, just because your site is listed in search engines doesn’t mean your customers will find it. Only “search engine optimization and positioning” strategies that are designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category. Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since its is applying creative techniques to an in-depth study of the search engines and directories. Xplode Marketing is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your SEO outsourcing needs thoroughly and professionally. Our goal is to make your website more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines. Website Analysis and Recommendations The web page can offer far more SE optimized content specifically related to its category. keyword-rich content will need to be added to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages. Key Word Analysis Our recommendation is use of two or three-word phrases instead of single words, pair general keyword with more specific ones. Also, use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords. Website URL is not Static The main page should be at www.domainname.com and NOT redirected to a different directory. Generally, it's safer to avoid refreshes and redirects all together. Redirects can also impact your directory listings, because directory editors may want to use the redirected URL as opposed to your root domain. Try to avoid setting your home page up as www.domainname.com/main. Website Uses Static Page We recommend against the use of splash page - A site needs to be content rich with carefully placed keyword phrases, especially the main page. Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there's very little content that the crawler will index... which means your site won't rank high when people do searches. There are also search engines that only index your main page, so if it happens to be a splash page with very little text, your site has little-to-no chance of popping up in any search results. META tags can help for search engines that recognize them, but without rich content, your odds of getting listed at all, much less achieving top rankings, are tremendously reduced.
Search Engine Optimization Tasks Benchmark current traffic and search engine positioning Create Baseline Search engine visibility index. Collection of new Keywords & Analysis Optimize the pages for search engines (Site Re-engineering) Implement new content and Meta Tags Submission Cycle Reports
We currently do all of SEObiotics' Search Engine Optimization marketing. |
