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Growing Your Business & Brand with Press Releases

Press Release Marketing

Press releases level the playing field for small and mid-sized companies. Make news, capture attention, establish brand awareness, create community and attract more business just like the big guys. You can target your specific industry and establish an authoritative voice in your own niche. So, how do you get started with a dynamite press release? The answer is to create a killer headline, create a fresh story and address hot topics within your industry. With a great press release, you can gain better visibility and increase traffic to your website. Plus, today’s world press releases are embedded with backlinks. When strategically placed, hyperlinks can improve your SEO and increase rankings in the search engines. A good press release will also be picked up by media news outlets and respected industry news sites, which creates great backlinks to spread the information in your press release to a wider audience. As a matter of fact, even a catchy headline can move your site up to the top of page one in the search engines.

When crafting a press release, you want to keep it original and provide both useful and information to the media and your targeted audience. Keep in mind that it’s important to tell stories that both Google and readers will find interesting. Today, it’s all about engagement. You may want to tell a fresh story about your company’s recent good deeds, address hot topics in your niche, write about a consumer’s experience with your product or service or introduce the launching of a new product.

Other tips for writing press releases include using easy to understand language, specific keywords in the headline, long-tail keywords specific to your industry and simple ways for your readers to share the content via social media platforms, such as Instagram and Facebook. And don’t forget to add a call to action. Direct folks to how to buy, register for a newsletter or where to get more information about your company. Always include your company’s contact information, such as URL, phone and email address.

Even with a good press release and the right SEO, there’s no magic bullet when it comes to press releases. Press release SEO and distribution require long-term commitment. For the best results, publish new press releases on a regular basis. Google will begin to notice.

If you’re still on the fence about press releases, here are some stats that will help in your decision. About 80 million people get their news online every day, and 64 percent of journalists use Yahoo or Google to follow the news. Make sure you’re in the news with press releases.

If you’re unsure about your skills in writing a good press release, turn to an expert like Xplode Marketing. With Xplode Marketing, you’ll get an outside perspective, professional press release expertise and existing media connections. Plus, they have skilled content writers who can create an exciting and engaging press release.

About Brock Gratton

Brock Gratton is the nuts and bolts behind Xplode Marketing's development and marketing side.
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